![](https://www.hops.com.au/wp-content/uploads/2023/12/JMWebpage-Header-Tiles5.jpg)
ABOUT HOPS, HPA AND OUR FARMS
Looking to expand your brewing team’s capabilities? The Hopsessed® flavour vocabulary has been developed with the help of master brewers, cicerones, sommeliers and perfumers to guide structured and descriptive hop sensory analysis.
Ask your local sales rep for a Hop Standards Kit and start training your brain to accurately describe the hop characters your senses are experiencing. The twelve categories are supported by a series of natural flavour and aroma examples designed to focus your senses rather than limit your potential responses, so don’t be afraid to go off-book.