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	<description>Hop Products Australia</description>
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		<title>Mick Bentley joins the team</title>
		<link>https://hops.com.au/mick-bentley-joins-the-team/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 00:04:06 +0000</pubDate>
				<category><![CDATA[block yellow]]></category>
		<category><![CDATA[HPA News]]></category>
		<category><![CDATA[News]]></category>
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					<description><![CDATA[ We’re excited to announce Mick Bentley as the newest member of our team in the role of General Manager of Sales.]]></description>
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									<p><strong>We’re excited to announce that Mick Bentley has joined our team as the new General Manager of Sales. Mick has more than a decade of experience in the beer industry, along with a passion for building authentic relationships with customers and colleagues alike.</strong></p>								</div>
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									<p>Mick has spent the last nine years as General Manager of Mountain Goat, driving growth through fostering a high-performance culture and evolving systems for operational excellence. Throughout his career, he’s developed a reputation for scaling sales operations while staying closely aligned with business values and objectives.</p><p>An active member of the brewing community, Mick has judged at the AIBAs, attended CBC multiple times, and visited over 100 breweries and beer festivals of all shapes and sizes. His industry knowledge, combined with his collaborative approach, has seen him successfully lead national sales teams, expand distribution channels, negotiate strategic partnerships, and deliver sustained growth.</p><p>Mick believes in developing a culture of accountability, innovation, and excellence, and he’s looking forward to connecting with our brewing partners around Australia and the world. His first stop – Drinktec followed by US hop harvest. In the meantime, you can get in touch with Mick at <a href="mailto:&#77;&#105;ck&#46;&#66;en&#116;&#108;&#101;&#121;&#64;h&#111;ps&#46;&#99;o&#109;&#46;&#97;u">&#77;&#105;&#99;&#107;.&#66;en&#116;l&#101;&#121;&#64;hop&#115;.c&#111;&#109;.au</a> or +61 414 318 183 for a chat about your favourite beer festival or to discuss how HPA can become a better ingredients partner.</p>								</div>
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		<title>All the beer and No Eye Deer</title>
		<link>https://hops.com.au/all-the-gear-and-no-eye-deer-royal-queensland-beer-awards/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 23:56:32 +0000</pubDate>
				<category><![CDATA[block yellow]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://hops.com.au/?p=31622</guid>

					<description><![CDATA[We’re proud to support the success of breweries at the Royal Queensland Beer Awards.]]></description>
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									<p>The 2026 Royal Queensland Beer Awards attracted more than 698 entries nationwide. Breweries competed across 25 categories, taking home a total of 19 trophies and over 600 medals.</p>								</div>
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									<p><a href="https://www.instagram.com/noeyedeerbrewingadl/" target="_blank" rel="noopener">No Eye Deer Brewing</a> took home 2 awards including Best New Brewery and Champion Small/Medium Brewery, proudly sponsored by HPA. If that wasn’t enough, they also took home 15 medals, including 5 golds across multiple categories. After giving them some time to celebrate their awards, we got in touch with owners Duane Tilka and Daniel Healey to congratulate them and ask a few questions about their beers.</p>
<p><strong>Q: Congrats on your recent success at the 2026 Queensland Beer Awards. You went home with awards for Best New Brewery and Champion Small/Medium Brewery. What does this recognition mean to you?&nbsp; </strong></p>
<p>A: With all the long days and hard work and challenges of trying to operate a brewery in the world we are living in today, it is encouraging to feel that the work we have put in so far hasn’t been for nothing. It’s extremely rewarding to be able to see that our beer is stacking up against other commercial breweries who have been brewing a lot longer than we have.</p>
<p><strong>Q: You also earned a slew of medals, including 5 gold, 5 silver and 5 bronze. What’s the secret to making award-winning beers across multiple categories? </strong></p>
<p>A: I don’t think there’s a secret, just good honest hard work and attention to detail in not only the recipe but also the process. Having a detailed plan and executing it.</p>
<p><strong>Q: Of all your beers that medalled, which 3 mean the most and why?</strong></p>
<p>A: Last year we won the Champion Stout trophy which was our first gold medal and trophy winning beer, so that will always be a little bit of a special beer (and a big seller for us). I was really pleased to take a gold for our Dark Lager, as a chef you’re always told a perfect omlette is the sign of a great chef, I think a lager rings true in the same sense for brewers. Lastly our NZ Pale, just something that we really love to drink and I think is a perfect beer to share amongst good company.</p>
<p><strong>Q: On the journey from homebrewer to award-winning craft brewery, what’s the biggest milestone you’ve celebrated?&nbsp; </strong></p>
<p>A: Every time I see someone sporting any NED merch in the wild always feels very surreal to me, and whilst we’re not in this to win awards, the recognition we’ve received so far with the 3 trophy’s we have won is an amazing accomplishment, and hasn’t come easy.</p>
<p><strong>Q: Do you have a favourite Aussie hop?</strong></p>
<p>A: I really like the fresh citrus depth of Eclipse®. Also, the interesting complex character of Enigma® is something that ticks a lot of boxes for me when I’ve used it. I’m keen to meet Luna® and see what kind of flavours that is going to bring to the table.</p>
<p><strong>Q: We hear you’re hoping to open up a taproom, any info you can share?</strong></p>
<p>A: Opening a taproom and moving towards being able to solely focus on NED brewing has always been the goal. We haven’t got anything lined up yet, although we have looked at some sites and are on the lookout for any venues or opportunities that may arise. Feel free to reach out if anyone has any suggestions!</p>								</div>
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		<title>The BarthHaas Group Commits to Science Based Targets Initiative</title>
		<link>https://hops.com.au/the-barthhaas-group-commits-to-science-based-targets-initiative/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Thu, 12 Feb 2026 21:54:34 +0000</pubDate>
				<category><![CDATA[featured orange]]></category>
		<category><![CDATA[HPA News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sustainability]]></category>
		<guid isPermaLink="false">https://hops.com.au/?p=30418</guid>

					<description><![CDATA[The BarthHaas Group joins global movement for climate action by committing to set a near-term emissions reduction target with the Science Based Targets initiative.]]></description>
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									<p>The BarthHaas Group joins global movement for climate action by committing to set a near-term emissions reduction target with the Science Based Targets initiative.</p>								</div>
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									<p>Thursday 12 February 2026. The BarthHaas Group has reaffirmed their commitment to a sustainable future of high-quality beer and beyond. The world’s leading supplier of hops, innovative hop products and hop-related services has joined a global community of more than 11,000 companies that are taking meaningful action on climate change. They have committed to set a near-term science-based targets aligned with the 1.5°C pathway, the most ambitious level defined by the Science Based Targets initiative (SBTi) to keep global warming below catastrophic levels.</p><p>“This reflects our long-standing commitment to sustainable innovation and our responsibility to reduce emissions in line with the latest climate science,” said Laxmi Pandit, Sustainability Manager at John I. Haas. As part of its commitment, BarthHaas will follow the SBTi rule that Scope 1 and 2 targets must cover at least 95% of corporate emissions under operational control. Also, since value-chain emissions often dominate agricultural and processing industries, BarthHaas will also establish a Scope 3 target in line with SBTi requirements.</p><p>BarthHaas’ Global Sustainability Group is creating greenhouse gas (GHG) inventories and calculating their minimum decarbonization requirements. “We see global group-wide collaboration as an opportunity to advance our sustainability efforts through shared knowledge and complementary resources” said Christian Kammerer, Global Sustainability Coordinator for the BarthHaas group. The next step will be preparing a draft emission reduction roadmap with a 5–10 year target timeframe from the base year that will be submitted to the SBTi for approval later this year.</p><p>Different measures will take precedence across the BarthHaas group’s different sites. Some sites are focused on using production waste as biological fuel for heat generation and on expanding photovoltaic systems to generate green electricity. Other sites are considering merging production facilities to leverage synergies and recover process gases. “Horticultural productivity both impacts and is impacted by the changing climate. This makes mitigation<br />and adaptation key to the continued supply of high-quality hops. Our SBTi commitment will enable us to define decarbonization strategies that are appropriate for our sector. We see great potential for emissions reduction, particularly in the use of renewable energy sources.” said George Webster, Sustainability Manager at Hop Products Australia. Intensified cooperation with suppliers is also on the agenda to align with SBTi targets. Customers and stakeholders will be able to track progress through annual climate reporting via CDP, meeting SBTi’s requirements for transparent annual disclosure.</p><p>The SBTi is a collaboration between the Carbon Disclosure Project (CDP), the United Nations Global Compact (UNGC), the World Resources Institute (WRI), and the World Wide Fund for Nature (WWF) that enables companies worldwide to play their part in combating the climate crisis. They have developed standards, tools and guidance that allow companies to set emission reduction targets in line with climate science.</p><p>“By aligning with the SBTi, the BarthHaas group intends to set an ambitious emission reduction target, and we encourage others in our industry to make a similar commitment. Together, we can help reduce global emissions and build a better future for our planet, our communities, and our customers” said Tamanda Whittle, Quality and Sustainability Liaison Coordinator for BarthHaas UK.</p>								</div>
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				<svg aria-hidden="true" class="e-font-icon-svg e-far-file-alt" viewBox="0 0 384 512" xmlns="http://www.w3.org/2000/svg"><path d="M288 248v28c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-28c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12zm-12 72H108c-6.6 0-12 5.4-12 12v28c0 6.6 5.4 12 12 12h168c6.6 0 12-5.4 12-12v-28c0-6.6-5.4-12-12-12zm108-188.1V464c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V48C0 21.5 21.5 0 48 0h204.1C264.8 0 277 5.1 286 14.1L369.9 98c9 8.9 14.1 21.2 14.1 33.9zm-128-80V128h76.1L256 51.9zM336 464V176H232c-13.3 0-24-10.7-24-24V48H48v416h288z"></path></svg>			</span>
									<span class="elementor-button-text">MEDIA RELEASE: The BarthHaas  Group commits to Science Based Target initiative (PDF)</span>
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		<title>Luna</title>
		<link>https://hops.com.au/luna/</link>
		
		<dc:creator><![CDATA[Pixel3]]></dc:creator>
		<pubDate>Mon, 09 Feb 2026 00:37:28 +0000</pubDate>
				<category><![CDATA[Citrus]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Sweet Fruits]]></category>
		<category><![CDATA[Berries & Currents]]></category>
		<guid isPermaLink="false">https://hops.com.au/?p=29983</guid>

					<description><![CDATA[Our newest proprietary hop has an early harvest window and a rounded profile of mango, berry and citrus flavours that perfectly complement other hops and multiple beer styles. ]]></description>
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									<span class="elementor-button-text">BEER SENSORY</span>
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						<div class="elementor-element elementor-element-46a342d elementor-tablet-align-center elementor-widget__width-auto show-raw elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="46a342d" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
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									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-size-sm" role="button">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">RAW HOP SENSORY</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-5062bec elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5062bec" data-element_type="section" data-e-type="section">
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					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ee774eb" data-id="ee774eb" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d267f55 elementor-widget elementor-widget-image" data-id="d267f55" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
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															<img decoding="async" width="625" height="619" src="https://hops.com.au/wp-content/uploads/2024/10/hop-navigator-base.svg" class="attachment-full size-full wp-image-2893" alt="" />															</div>
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				<div class="elementor-element elementor-element-61ee1cf elementor-absolute beer elementor-invisible elementor-widget elementor-widget-image" data-id="61ee1cf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:1000}" data-widget_type="image.default">
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															<img loading="lazy" decoding="async" width="625" height="619" src="https://hops.com.au/wp-content/uploads/2026/02/hop-navigator-luna-beer.svg" class="attachment-full size-full wp-image-29992" alt="" />															</div>
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															<img loading="lazy" decoding="async" width="625" height="619" src="https://hops.com.au/wp-content/uploads/2026/02/hop-navigator-luna-raw.svg" class="attachment-full size-full wp-image-29993" alt="" />															</div>
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					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-581bfac" data-id="581bfac" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-33c9595 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33c9595" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dae5780" data-id="dae5780" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2a3c7cf elementor-widget elementor-widget-image" data-id="2a3c7cf" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
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															<img loading="lazy" decoding="async" width="500" height="232" src="https://hops.com.au/wp-content/uploads/2024/09/hops-navigator-luna-over.png" class="attachment-full size-full wp-image-29990" alt="" srcset="https://hops.com.au/wp-content/uploads/2024/09/hops-navigator-luna-over.png 500w, https://hops.com.au/wp-content/uploads/2024/09/hops-navigator-luna-over-300x139.png 300w" sizes="(max-width: 500px) 100vw, 500px" />															</div>
				</div>
				<div class="elementor-element elementor-element-7614afb elementor-widget elementor-widget-text-editor" data-id="7614afb" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p class="p2">Our newest proprietary hop has an early harvest window and a rounded profile of mango, berry and citrus flavours that perfectly complement other hops and multiple beer styles.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-ea8774b elementor-widget elementor-widget-text-editor" data-id="ea8774b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p class="p2">Flavour Profile</p>								</div>
				</div>
				<div class="elementor-element elementor-element-d57ba0b elementor-widget elementor-widget-image" data-id="d57ba0b" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="700" height="118" src="https://hops.com.au/wp-content/uploads/2026/02/hop-navigator-taste-luna-1.svg" class="attachment-full size-full wp-image-30351" alt="" />															</div>
				</div>
				<div class="elementor-element elementor-element-4adfa83 elementor-widget elementor-widget-text-editor" data-id="4adfa83" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p class="p2">Ancestry</p>								</div>
				</div>
				<div class="elementor-element elementor-element-52f95e7 elementor-widget elementor-widget-text-editor" data-id="52f95e7" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p class="p1">High Alpha Australia, Liberty</p>								</div>
				</div>
				<div class="elementor-element elementor-element-dc278d2 elementor-widget elementor-widget-text-editor" data-id="dc278d2" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p class="p2">Recommended beer styles</p>								</div>
				</div>
				<div class="elementor-element elementor-element-9c0c21e elementor-widget elementor-widget-text-editor" data-id="9c0c21e" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p class="p1">Lager, Pilsner, XPA, Pale Ale, IPA</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-181c8fb elementor-section-full_width navigator elementor-section-height-default elementor-section-height-default" data-id="181c8fb" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-47ec84c" data-id="47ec84c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8b43e2a elementor-align-justify elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button" data-id="8b43e2a" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://hops.com.au/media-kit/data-sheets/HPA-Luna-Data-Sheet.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
						<span class="elementor-button-icon">
				<svg aria-hidden="true" class="e-font-icon-svg e-fas-external-link-alt" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z"></path></svg>			</span>
									<span class="elementor-button-text">Download Data Sheet</span>
					</span>
					</a>
				</div>
								</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://hops.com.au/contact/#enquiry">
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				<svg aria-hidden="true" class="e-font-icon-svg e-fas-shopping-cart" viewBox="0 0 576 512" xmlns="http://www.w3.org/2000/svg"><path d="M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z"></path></svg>			</span>
									<span class="elementor-button-text">Order Enquiry</span>
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		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-a21eac6 e-flex e-con-boxed e-con e-parent" data-id="a21eac6" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-2038300 e-con-full e-flex e-con e-child" data-id="2038300" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-1bd8994 elementor-widget elementor-widget-heading" data-id="1bd8994" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">ANALYTICAL DATA</h2>				</div>
				</div>
		<div class="elementor-element elementor-element-30d449a e-con-full e-flex e-con e-child" data-id="30d449a" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-1ff7f02 e-con-full e-flex e-con e-child" data-id="1ff7f02" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-553560b nomargin elementor-widget elementor-widget-text-editor" data-id="553560b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Alpha Acids (%)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-a52928e e-con-full e-flex e-con e-child" data-id="a52928e" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-803e7d1 nomargin elementor-widget elementor-widget-text-editor" data-id="803e7d1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>13.2 – 15.0</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-cb08101 e-con-full e-flex e-con e-child" data-id="cb08101" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-edd5f6c e-con-full e-flex e-con e-child" data-id="edd5f6c" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-94d39ae nomargin elementor-widget elementor-widget-text-editor" data-id="94d39ae" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Beta Acids (%)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-8eafca4 e-con-full e-flex e-con e-child" data-id="8eafca4" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-8f5d530 nomargin elementor-widget elementor-widget-text-editor" data-id="8f5d530" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>7.5 – 8.2</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-3cc7eb8 e-con-full e-flex e-con e-child" data-id="3cc7eb8" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-c1de11d e-con-full e-flex e-con e-child" data-id="c1de11d" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-efa9e8d nomargin elementor-widget elementor-widget-text-editor" data-id="efa9e8d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Cohumulone (% of alpha acids)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-1eb48a1 e-con-full e-flex e-con e-child" data-id="1eb48a1" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-d95e79a nomargin elementor-widget elementor-widget-text-editor" data-id="d95e79a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>35.0 – 39.0</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-1760d2d e-con-full e-flex e-con e-child" data-id="1760d2d" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-0879f9a e-con-full e-flex e-con e-child" data-id="0879f9a" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-c3130e7 nomargin elementor-widget elementor-widget-text-editor" data-id="c3130e7" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Total Oils (ml/100g)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-e9bcf29 e-con-full e-flex e-con e-child" data-id="e9bcf29" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-ad5fdee nomargin elementor-widget elementor-widget-text-editor" data-id="ad5fdee" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>1.9 – 2.5</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-ef5a126 e-con-full e-flex e-con e-child" data-id="ef5a126" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-9af2db4 e-con-full e-flex e-con e-child" data-id="9af2db4" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-e670399 nomargin elementor-widget elementor-widget-text-editor" data-id="e670399" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Myrcene (% of whole oil)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-bb89e12 e-con-full e-flex e-con e-child" data-id="bb89e12" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-f3edabc nomargin elementor-widget elementor-widget-text-editor" data-id="f3edabc" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>38.0 &#8211; 44.0</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-476a25a e-con-full e-flex e-con e-child" data-id="476a25a" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-ee83d12 e-con-full e-flex e-con e-child" data-id="ee83d12" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-a238b60 nomargin elementor-widget elementor-widget-text-editor" data-id="a238b60" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Humulene (% of whole oil)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-3a96af6 e-con-full e-flex e-con e-child" data-id="3a96af6" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-05efd55 nomargin elementor-widget elementor-widget-text-editor" data-id="05efd55" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>8.0</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-b5c8723 e-con-full e-flex e-con e-child" data-id="b5c8723" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-1b2058f e-con-full e-flex e-con e-child" data-id="1b2058f" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-1d76ff3 nomargin elementor-widget elementor-widget-text-editor" data-id="1d76ff3" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Caryophyllene (% of whole oil)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-4ed44e6 e-con-full e-flex e-con e-child" data-id="4ed44e6" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-10bed04 nomargin elementor-widget elementor-widget-text-editor" data-id="10bed04" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>9.0</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-100a379 e-con-full e-flex e-con e-child" data-id="100a379" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-be281e8 e-con-full e-flex e-con e-child" data-id="be281e8" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-67164b9 nomargin elementor-widget elementor-widget-text-editor" data-id="67164b9" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Farnesene (% of whole oil)</p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-81433ca e-con-full e-flex e-con e-child" data-id="81433ca" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-f6ae1c3 nomargin elementor-widget elementor-widget-text-editor" data-id="f6ae1c3" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>0.1</p>								</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-864617e e-con-full e-flex e-con e-child" data-id="864617e" data-element_type="container" data-e-type="container">
		<div class="elementor-element elementor-element-e53bf33 e-con-full e-flex e-con e-child" data-id="e53bf33" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-6868ca1 nomargin elementor-widget elementor-widget-text-editor" data-id="6868ca1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Linalool (% of whole oil)</p>								</div>
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									<p>0.7</p>								</div>
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									<p>Selinene (% of whole oil)</p>								</div>
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									<p>2.0</p>								</div>
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		<title>Introducing Luna®</title>
		<link>https://hops.com.au/introducing-luna/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 01:44:47 +0000</pubDate>
				<category><![CDATA[featured yellow]]></category>
		<category><![CDATA[HPA News]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://hops.com.au/?p=29932</guid>

					<description><![CDATA[Introducing Luna®
We’re excited to release a new flavour hop from our powerhouse breeding program, and the next juicy chapter in beer flavour. 
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									<p>We’re excited to introduce Luna®, a new flavour hop from our powerhouse breeding program and the next juicy chapter in beer innovation. Luna® is distinguished by its lush mango, dark berry and spicy citrus characteristics, alongside a high polyphenol content that elevates the flavour profile and mouthfeel. It perfectly complements other modern hops and lends itself to many popular beer styles. From Pilsners to IPAs, Luna® offers brewers creative flexibility backed by agronomic reliability.</p>								</div>
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									<p>Our hop breeding program began way back in the 1950s, when we were all about growing bittering hops like Super Pride and Topaz<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />. Then the craft beer movement began, and we shifted our focus to flavour hops like Galaxy® and Ella<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />. </p><p>When Dr Simon Whittock took over the program in 2007, he began sorting through our experimental hops in search of lupulin gold. He selected Vic Secret<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, Eclipse® and Luna® for field trials because they were born from a triploid breeding strategy that consistently delivers climate resistance, high flavour impact and cost-effective brewing performance.</p><p>Every year, our agronomy team breed new experimental hops chasing the next big flavour. Very few of those progress from field trials to brewing trials, and even less go on to be commercialised. Those that get the nod, go through more than a decade of development before receiving a name. It’s been six years since we commercialised Eclipse®, and now we’re beyond excited to introduce Luna®. </p>								</div>
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									<p>Just like our customers, our hops are big characters. When choosing a name, we like to consider both the hop’s flavour profile and its position in our portfolio. Luna® seemed like the obvious choice for a hop that is distinguished by lush mango, dark berry and spicy citrus characters, alongside a high polyphenol content that elevates the flavour profile and mouthfeel. It’s smooth. It’s radiant. It’s expansive.</p><p>Luna® was created by our breeding program in 2003, through a cross-pollination of high alpha Australian and Liberty hops. It is optimally adapted to our changing climate, with proven agronomic and sensory performance in both Victoria and Tasmania. Initially identified for its early harvest window, meaning it doesn’t overlap with Galaxy® or Vic Secret<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, Luna® has always performed exceptionally well in brewing trials.</p><p>Since 2012, we’ve worked with Lion, Sapporo, Firestone Walker, Stone &amp; Wood, Balter, Little Creatures, 4 Pines and Rocky Ridge, among others, to understand its sensory profile. With an aroma intensity akin to Krush<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, and a biotransformation potential similar to Galaxy®, Luna® is a joy to experience in the whirlpool and dry hop. </p><p>A late whirlpool addition of 1-2g/L (0.4-0.7lb/bbl) accentuates the spicy citrus characters, which can present as marmalade when interacting with darker malts. While a dry hop of 4-10g/L (1.3-3.3lb/bbl) elevates those lush mango and dark berry flavours alongside mouthfeel. It’s quite intense and complex, but very well-balanced and a great foundation for layering other modern hops like Galaxy®, Vic Secret<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, Azacca® and Mosaic®.</p><p>“Luna’s seriously good in beer” says Ross Terlick, Head Brewer at Rocky Ridge. “It creates some beautifully complex notes of spicy citrus on the hot side, and juicy mango on the cold side. I can see Luna becoming a very popular hop. I honestly reckon it’s going to rival Galaxy.” </p>								</div>
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									<p>Luna is currently available in limited quantities, but we plan to progressively double production volume over the next three years, with plenty of capacity to scale operations in response to contracted demand. </p><p>“This is a new beginning” says Dr Whittock. “HPA is committed to bringing new Australian hops to market more frequently, selecting for agronomic performance in a changing climate, exceptional flavour impact, and innovative product opportunities. Our goal is to give brewers a competitive edge in the market, and beer lovers a great experience that keeps them coming back time and again.”</p><p>We’re inviting brewers to experience Luna® firsthand during this year’s Australian harvest. Every brewer who makes the journey to Victoria’s High Country for a farm tour will receive a limited-edition mixed pack of beers from Bridge Road, Bright Brewery, King River and Mountain Monk that will showcase the hop’s character across multiple beer styles. </p><p>Bright Brewery’s annual hop harvest dinner has also been reimagined as the official Luna® launch party. “It’s the perfect setting to celebrate our new hop” say Grace Irwin, Chief Marketing Officer at HPA. “Guests can enjoy a beer or two with our local growers and spin the prize wheel for everything from exclusive merchandise to crop 2026 Luna. It’s sure to be a fun evening that brings together innovative hops, exceptional beer, and the best of the High Country.” </p><p>We’ve also partnered with other members of the BarthHaas group to introduce Luna® to international markets. Haas will pour a Luna® beer at the Craft Brewers Conference in April and US harvest in September, and BarthHaas will feature it in beer at Brew Asia in October and their Inspiration Range at BrauBeviale in November. </p><p>Both BarthHaas and Haas will also highlight Luna® alongside our other uniquely Australian hops at AusFest – a new series of guided sensory sessions and high-profile collaboration beers launching later this year to coincide with the arrival of crop 2026. Together, these initiatives will bring Luna® directly to brewers around the world. </p>								</div>
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									<p>Learn more about Luna<sup>®</sup> <a href="https://hops.com.au/luna/" target="_blank" rel="noopener"><strong>here</strong></a>, and contact your local rep to secure your supply today. Available in T90 pellets and Prysma<sup><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></sup> &#8211; a liquid addition for integrating flavour throughout the brewing process, without notable bitterness.</p>								</div>
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		<title>Management Update</title>
		<link>https://hops.com.au/management-update/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Tue, 27 Jan 2026 00:08:09 +0000</pubDate>
				<category><![CDATA[Staff News]]></category>
		<guid isPermaLink="false">http://hops.com.au/?p=29807</guid>

					<description><![CDATA[CEO update, quality improvements, safety focus and more.]]></description>
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									<p><strong>CEO update</strong></p>
<p>It’s been a while since our last staff newsletter, and I want to begin by thanking everyone for their resilience, focus, and professionalism over the past six months. This period has been demanding and challenging for our industry and our business, but it has also been one of significant progress as we continue to lay the groundwork for the next phase of HPA and the broader BarthHaas group.</p>
<p>We have plenty to celebrate, and as we transition through peak agricultural activity and into the harvest season, your continued focus and teamwork are making a real difference.</p>
<p>Although market conditions remain challenging, our approach as a business has been steady and deliberate. In addition to continuing to deliver and improve our daily operational priorities, we have made significant strides in important strategic work that will strengthen&nbsp;HPA’s position in the market and within the BarthHaas group in the long term.</p>
<p><strong>Building a stronger global brand</strong></p>
<p>A little over a year ago, we commenced the One BarthHaas brand project. Since then, we’ve been working closely with Biesalski, a German-based consultant, to turn what is currently a weakness into a strength. Historically, we’ve had few synergies with other members of the group, and in some cases have even been competing against each other in the global market. The project group has spent the past few months identifying the very best aspects of the HPA, HAAS and BarthHaas brands with the goal of creating one strong, united global brand. This brand will be the catalyst for us to create more synergies between our companies, have a greater impact on the beverage industry, and sell more hops to current and potential customers.</p>
<p>We have now completed the following steps:</p>
<ol>
<li>Conducting a brand performance analysis to understand how our customers see us</li>
<li>Establishing guiding principles that will help us become who we want to be and what personality we want to express</li>
<li>Creating a brand positioning focused on the areas in which we want to be considered world leaders and the products that we want to prioritise</li>
<li>Developing an implementation roadmap that defines key projects that will help bring the new brand identity&nbsp;to life for both employees and customers</li>
<li>Building a communication toolbox of key messages that will be used to create a consistent customer experience</li>
</ol>
<p><br></p><p>These 5 steps will form the foundation of a new global strategy and code of conduct that will hopefully give everyone at HPA a strong sense of direction and motivation. The first 4 stages have now been approved by the CEOs, and were presented to the shareholders for their feedback in December. We will share the results with all staff as soon as we have their approval and are hoping to commence the rollout later this year. The first stage of this will be largely internal, ensuring all staff feel informed and excited, appointing a creative agency to commence work on the visual identity, progressing global IT projects, and aligning product portfolios. Importantly,&nbsp;<strong>no changes will be made before crop 2026</strong>, with any operational branding impacts expected from&nbsp;crop 2027 onwards.<strong>&nbsp;</strong></p>
<p>Thank you to everyone who has contributed so far — your involvement is essential to making this a success.</p>
<p><strong>Beverage innovation and idea submissions</strong></p>
<p>Innovation remains an important focus area.&nbsp;The BarthHaas group has been conducting regular customer insights panels throughout the past 12 months that have highlighted consumers are looking for healthier options in their beverage choices. Our brewing customers are starting to evolve to address this trend with a wider range of offerings,&nbsp;including non-alcoholic, flavoured and functional beverages. This means the role of The Greenhouse and product innovation is becoming increasingly important. They have called for ideas as to how we can apply hops to beer and beverage with a focus on non-alcoholic beers, growth in emerging markets, and other beverages beyond beer. All ideas related to product innovation are welcome&nbsp;from&nbsp;<u>all staff</u>. You can submit any ideas related to the focus areas mentioned above using this&nbsp;<a href="https://forms.office.com/pages/responsepage.aspx?id=RCuFU2LIgkes555MfAxdrdhSVCOLH9VKk2Y27NnPLzBUMkozSU82TVRJRVUwQzFMR0g2MzdOWURYOS4u&amp;route=shorturl" target="_blank" rel="noopener">form</a>. There is also a link to this form on the&nbsp;<u><a href="https://hops.sharepoint.com/SitePages/Home.aspx" target="_blank" rel="noopener">Sharepoint homepage</a></u>.</p>
<p><strong>Continuous quality improvements</strong></p>
<p>Harvest season is just around the corner, and with it comes audit season.</p>
<p>2026 is our ISO 9001 recertification year, and we will be welcoming two new auditors who have not previously visited our farms. A fresh set of eyes provides valuable insight and helps us identify opportunities for improvement. If you see our auditors on site, please make them feel welcome.</p>
<p>As part of our ongoing commitment to continuous improvement, the magnets in our bale sheds are being upgraded to match the strength of those in the Hop Central Pellet Plant. This enhancement will improve processing efficiency by reducing line stoppages and minimising product waste. Please note that these magnets are significantly stronger, and the magnetic field may affect personal electronic devices when working nearby.</p>
<p>Throughout this harvest, our focus remains on supplying our customers with the highest-quality hops. Following procedures and promptly raising any concerns that could impact product quality is critical. Reporting non-conformances and isolating product, where possible, allows us to verify quality and ensure that only the best product is released. Delivering consistently high-quality hops is the best way to showcase the dedication and hard work our Operations Team put in throughout the year.</p>
<p><strong>Looking ahead</strong></p>
<p>As we enter the busiest part of the year, I want to be very clear:&nbsp;<strong>safety is our top priority</strong>. The harvest season is a period of increased activity, long days and heightened risk. Looking after yourself, your colleagues,&nbsp;and our contractors is critical. Please take the time to follow procedures, speak up about hazards, and support one another to ensure everyone goes home safely at the end of each day.</p>
<p>Thank you for the dedication, care and pride you bring to your work. The foundations we are building — operationally and strategically — will support HPA well into the future. &nbsp;I look forward to updating you more regularly as we move through 2026.</p>
<p><strong>Owen Johnston</strong><br><strong>Chief Executive Officer</strong></p>								</div>
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		<title>Farm Update</title>
		<link>https://hops.com.au/farm-update/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Tue, 27 Jan 2026 00:07:06 +0000</pubDate>
				<category><![CDATA[Staff News]]></category>
		<guid isPermaLink="false">http://hops.com.au/?p=29805</guid>

					<description><![CDATA[Growing season update, pelleting throughput and more. ]]></description>
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									<p>The countdown to this year&#8217;s harvest has begun! We&#8217;ll be picking just over 500 hectares of hops so brewers across Australia and around the world can create the aromas and flavours in their favourite beers.</p><p>Despite a varied season, all farm operations were completed according to schedule. We experienced an unusually cool spring that initially slowed plant growth, particularly among our first-year experimental hops. However, this was followed by hot and dry conditions in early summer that reinvigorated plant growth and led to the development of ample flowering sites.</p><p>Unfortunately, the recent heatwave conditions also sparked nearby bushfires, creating smoke haze that temporarily reduces photosynthesis and affects cone growth. However, given it&#8217;s early in the growing season and most of the crop is still in burr, there is little to no evidence the smoke will impact the quality of our finished product.</p><p>Air quality continues to improve. We are upgrading our weather monitoring systems to enable early identification of impurities and harmful particulate matter. We are also hopeful the recent bushfire reduces the likelihood of another event during the critical harvest months.</p><p>We&#8217;ll be processing Crop 2026 through the Hop Central facility, working to increase throughput and improve quality by applying learnings from the previous year as well as those from Michael Monshing&#8217;s recent visit to Haas&#8217; facilities in the US.</p>								</div>
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		<title>People &#038; Culture Update</title>
		<link>https://hops.com.au/people-culture-update/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Tue, 27 Jan 2026 00:05:44 +0000</pubDate>
				<category><![CDATA[Staff News]]></category>
		<guid isPermaLink="false">http://hops.com.au/?p=29803</guid>

					<description><![CDATA[Warm welcomes, fond farewells, employee engagement and more. ]]></description>
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									<p><strong>Warm welcomes and fond farewells</strong></p><p>We’re delighted to welcome several new team members and celebrate some recent role changes:</p><ul><li><strong>Tom Meredith</strong> joined us in October as <strong>Lab Supervisor</strong>, based at <strong>Hop Central, VIC</strong>.</li><li><strong>Ben Keir</strong> joined us in January as <strong>Farm Manager</strong>, based at <strong>Bushy Park Estates, TAS</strong>. We’re pleased that Tom Parry will remain with us until after harvest, ensuring a smooth transition.</li><li><strong>Maddy LeCarpentier</strong> also joined us in January as <strong>Payroll and Finance Coordinator</strong>, based at <strong>Head Office, TAS</strong>.</li><li><strong>Christian Montgomery</strong> has accepted a new role as <strong>Agronomy Technician</strong> based in <b>VIC</b>. He will report to Simon Whittock, Head of Breeding &amp; Research.</li><li><strong>Mick Jackson</strong> has accepted a new role as <strong>Processing Facility Supervisor </strong>based at <b>Hop Central, VIC</b>. He will report to Michael Monshing, Processing Facility Manager.</li></ul><p>Alongside these warm welcomes, we also want to acknowledge the past few months have brought significant change across the business. It&#8217;s important to acknowledge recent movements across the business, including a small number of redundancies as we respond to market conditions, as well as some well‑deserved retirements, service milestones, and team members moving on to pursue new opportunities. We sincerely thank everyone who has contributed to HPA, and wish them all the very best in their next chapter.</p><p><strong>All staff updates</strong></p><p>The next round of all staff updates have been scheduled for <strong>February</strong>. These sessions are a great opportunity to hear about:</p><ul><li>Current business performance</li><li>Updates and feedback from the Board</li><li>Preparations for the upcoming harvest</li></ul><p>Please keep an eye out for session notifications. Your participation is important as these updates help keep us connected across HPA and the broader BarthHaas Group, and give you the opportunity to ask questions.</p><p><strong>Employee engagement survey results</strong></p><p>Thank you to everyone who took the time to participate in our annual employee engagement survey in December. Your feedback is invaluable in helping us understand what we’re doing well and where we can continue to improve.</p><p>We’re pleased to share that the overall results were positive, reflecting strong engagement, connection, and confidence across the organisation. The survey also highlighted several key areas for continued focus, ensuring we keep building on the strengths and opportunities you’ve identified.</p><p>A detailed breakdown of the results, and how we are responding, will be shared during the a<strong>ll </strong>staff updates in February.</p><p><strong>Harvest preparation &amp; recruitment</strong></p><p>Recruitment for our 360+ casual harvest workforce is well underway across all farms. We’ve had a fantastic response from returning team members eager to come back for the 2026 season. Their experience with our operations, safety protocols, and harvest workflows will be invaluable.</p><p>We also look forward to welcoming new seasonal team members, with induction training scheduled to begin in early March.</p><p><strong>Harvest training &amp; safety</strong></p><p>Preparation for harvest is progressing strongly, with many initiatives completed or underway to support a safe and efficient season:</p><ul><li>Increased employee involvement in risk assessments and training</li><li>Elevated Work Platform and Working at Heights training</li><li>Monthly general safety inspections across all farms</li><li>Updated harvest induction materials and documentation</li><li>Completion of equipment servicing and maintenance checks</li><li>Harvest supervisor training</li><li>Additional on‑site facilities, including lunchrooms and toilets</li><li>Theory and practical induction sessions, including in‑field training</li><li>Review and refinement of onboarding practices for casual harvest staff</li></ul><p>These efforts ensure our people are well‑prepared, well‑supported, and working safely during our busiest time of year.</p>								</div>
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		<title>Sales &#038; Marketing Update</title>
		<link>https://hops.com.au/sales-marketing-update/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 23:59:37 +0000</pubDate>
				<category><![CDATA[Staff News]]></category>
		<guid isPermaLink="false">http://hops.com.au/?p=29797</guid>

					<description><![CDATA[Sales update, customer satisfaction, Luna launch and more. ]]></description>
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									<p><strong>ANZ Sales update</strong></p><p>It’s been a busy time for supply chain and the ANZ sales team, invoicing contract completions and supporting customers through the process. We’re starting to see green shoots with some new business wins across large, medium and small breweries, which is generating positive energy in the majority of states and territories. Lindsy is also building relationships and starting to get some traction in New Zealand which remains an opportunity to gain market share despite the headwinds of local NZ hops at very affordable prices.</p><p>In December we sold out of Eclipse®, Luna®, Citra® and Mosaic®. We have since replenished the US varieties, and are now using the shortage of Australian varieties to encourage customers secure their supply through contracts for crop 2026 and beyond. We have processed some early contracts for Luna® and the sales team are focused on selling this year’s crop by the end of December 2026 to drive contracted demand and justify planting more acreage for crop 2027.</p><p><strong>International Sales update</strong></p><p>International sales activity is also picking up, with some personnel from BarthHaas Beijing and Tsingtao scheduled to visit our farms for harvest. They are planning to top up their contracted crop 2026 volumes after harvest, with two large Chinese breweries currently exploring how Australian hops perform in existing products. Our Japanese distributor and seven people from Kirin will also be joining us for harvest.</p><p><strong>Customer satisfaction survey results</strong></p><p>More than 100 customers completed our biennial customer satisfaction survey in August. Our average satisfaction rating is 86%, and 88% of customers are likely to recommend us to a fellow brewer, but only 46% of customers said HPA is their preferred hop supplier. This resulted in a combined satisfaction score of 73%, which is 2% shy of our strategic target. We will now aim to improve our performance by responding to our customers’ feedback, particularly in relation to regular communication about contracts and drawdowns, more face time with their sales rep, and continued education around Aussie experimental hops and innovative hop products.</p><p><strong>Harvest tours</strong></p><p>The countdown to Aussie hop harvest has begun! Every March hundreds of brewers make the journey to Southern Tasmania and High Country Victoria to meet our growers, tour our farms and facilities, and learn about our hops. While the majority of activity will take place in Victoria this year, we’re offering to host a limited number of farm tours in Tasmania on Wednesday 4 March and Thursday 5 March. From Monday 16 March to Friday 20 March, brewers can take part in our broader celebration of the journey from paddock to pint, including Hops Academy. One of the world’s leading hop experts, Dr Christina Schonberger, is hosting half-day sessions that will combine foundational hop knowledge, sensory training, liquid hop applications and benchtop trial techniques for sensory, quality and brewing professionals of all experience levels. Check out the full program of events at <a href="https://hops.com.au/harvest/">www.hops.com.au/harvest/</a></p><p><strong>Luna<sup>®</sup> launch</strong></p><p>We are officially launching Luna<sup>®</sup>, formerly known as HPA-033, on Tuesday 3 March. Our new hop will have a prominent presence on our socials and website throughout the following months, as well as industry media platforms. Plus, every brewer who makes the journey to High Country Victoria for a farm tour will receive a limited-edition mixed pack of beers that will showcase the hop’s character across multiple beer styles. Bright Brewery’s annual hop harvest dinner has also been reimagined as the official Luna<sup>®</sup> launch party, where guests can enjoy a beer or two with our local growers, and spin the prize wheel for everything from exclusive merchandise to crop 2026 Luna. It’s sure to be a fun evening that brings together innovative hops, exceptional beer, and the best of the High Country.</p><p>We’ve also partnered with other members of the BarthHaas group to introduce Luna<sup>®</sup> to international markets. Haas will pour a Luna<sup>®</sup> beer at the Craft Brewers Conference in April, BarthHaas will feature the hop in a collab beers at Beijing Brew, Craft Beer China Conference &amp; Exhibition, and Korea International Beer Expo in April as well as their Inspiration Range at Brew Asia in October and BrauBeviale in November. Both Haas and BarthHaas will also highlight Luna<sup>®</sup> alongside HPA’s other uniquely Australian hops at AusFest – a new series of guided sensory sessions and high-profile collaboration beers launching later this year to coincide with the international arrival of crop 2026. And Hops Connect Canada will showcase Luna<sup>®</sup> in a collab beer that will be shipped to their top 100 customers to grow awareness and encourage brewing trials. Together, these initiatives will bring Luna<sup>®</sup> directly to brewers around the world and contract demand for crop 2027.</p>								</div>
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		<title>Method Brewing New World IPA</title>
		<link>https://hops.com.au/method-brewing-new-world-ipa/</link>
		
		<dc:creator><![CDATA[jAmieaDMin27]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 23:56:36 +0000</pubDate>
				<category><![CDATA[Staff News]]></category>
		<guid isPermaLink="false">http://hops.com.au/?p=29790</guid>

					<description><![CDATA[A seriously drinkable New World IPA featuring Eclipse®.]]></description>
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									<p>Method Brewing New World IPA featuring Eclipse<sup>®</sup></p>								</div>
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									<p class="p1">375ml | 6.3%</p>								</div>
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									<p>A seriously drinkable New World IPA packed with bright mandarin and citrus zest flavours that Certified Cicerone <a href="https://www.instagram.com/talkbeerdytome/">Lindsy Greig</a> recommends pairing with In A Biskit Peri Peri Drumstix – a gentle spice and smoky crunch that makes the hop flavours really pop.</p><p>Head to our <a href="https://hops.com.au/featured-beers/">Featured Beers</a> webpage for more expert pairings.</p>								</div>
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