![](https://www.hops.com.au/wp-content/uploads/2023/07/hpa-innovate-hops-header-flex.jpg)
![](https://www.hops.com.au/wp-content/uploads/2023/07/hpa-innovate-hops-header-flex-mobile.jpg)
WHAT IS
FLEX®?
BREWER BENEFITS
![product-tick product-tick](https://www.hops.com.au/wp-content/uploads/2023/07/product-tick.png)
Improved bitterness utilisation
![product-tick product-tick](https://www.hops.com.au/wp-content/uploads/2023/07/product-tick.png)
Reduced shipping & storage costs
FLEX® contains approximately 65% alpha acids, resulting in a 75% reduction in product weight compared to traditional T90 pellets.
![product-tick product-tick](https://www.hops.com.au/wp-content/uploads/2023/07/product-tick.png)
Clean & consistent taste
FLEX® delivers a clean, bright and consistent bitterness that brings out the best in any beer style.
![product-tick product-tick](https://www.hops.com.au/wp-content/uploads/2023/07/product-tick.png)
Less hop solids, more beer
FLEX® is made with 100% hop lupulin. This means less wort loss and less hop solids to dispose of.
![product-tick product-tick](https://www.hops.com.au/wp-content/uploads/2023/07/product-tick.png)
Flowable at ambient temperature
FLEX® is easy to measure and dose. There’s no need to pre-heat or use any special equipment.
![product-tick product-tick](https://www.hops.com.au/wp-content/uploads/2023/07/product-tick.png)
No special dosing requirements
FLEX® is poured straight into the kettle at the beginning of the boil, assuming 25-35% bitterness utilisation of the final beer.
![hpa-innovative-video-flex hpa-innovative-video-flex](https://www.hops.com.au/wp-content/uploads/2023/07/hpa-innovative-video-flex.jpg)
Brewing with FLEX®
![Ben Johnson, Big Shed Brewing](https://www.hops.com.au/wp-content/uploads/2023/07/hpa-innovative-testimonial-fyeah.jpg)
![Bill Foley, Black Hops Brewing](https://www.hops.com.au/wp-content/uploads/2023/07/hpa-innovative-testimonial-interstellar.jpg)
![Ben Johnson, Big Shed Brewing](https://www.hops.com.au/wp-content/uploads/2023/07/hpa-innovative-testimonial-fyeah.jpg)
![Bill Foley, Black Hops Brewing](https://www.hops.com.au/wp-content/uploads/2023/07/hpa-innovative-testimonial-interstellar.jpg)
ENQUIRIES
Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/